Abrel continues to be a leading player in the Semiconductor industry, and once again made a significant mark in the field, this time at the 18th Philippine Semiconductor & Electronics Convention and Exhibition (PSECE), which took place from October 25-27, 2023, at the World Trade Center in Pasay City, Metro Manila. With a diverse portfolio of products and a global presence, we are proud to stand as a reliable partner in burn-in solutions. We recently wrote about what to expect at the event, and now you can read ahead to find out just how it went.
Abrel’s Diverse Product Portfolio
Booth number 117, at PSECE 2023 served as a platform to unveil our latest products. These included High-Temperature Operating Life (HTOL), Highly Accelerated Stress Test (HAST), and Pressure-Temperature-Cycling (PTC) boards. In addition, the Bibtest55XL board tester, socket test probes, and the Endzone burn-in system were on show for all of the attendees, and reflected Abrel’s dedication to excellence and adaptability to the evolving needs of the semiconductor and electronics industry.
Investment in Automation
To enhance our manufacturing capabilities, Abrel had invested in cutting-edge equipment. This included a Screen Printer, Pick and Place Robot, Reflow Machine, Automated Optical Inspection (AOI) System from Cyberoptics, and Automatic Stencil and Solder Wave Equipment. This ongoing capital investment reinforced Abrel’s commitment to staying at the forefront of the industry. These caught the eye of many of the visitors at the exhibition, and further cemented us as leaders in this market.
A New Brand Identity
Through a workshop facilitated by Blink Design, Abrel identified its brand attributes, showcasing the passion the team had for the business, each other, and clients. This branding initiative aimed to solidify Abrel’s position as a trusted and innovative player in the industry. Abrel’s fresh brand identity is encapsulated in a new logomark. The design symbolized progress, growth, and a strong partnership with customers. The tagline, ‘Your Trusted Burn-In Partner,’ emphasized Abrel’s commitment to building trust and being a reliable partner in fulfilling burn-in needs. All of this was on show at PSECE, and was a reminder to the visitors about the values we hold dear.
Engagement and Evolution
Abrel’s participation at PSECE 2023 provided a unique opportunity to engage with existing customers, furthering the hands-on approach that had kept the company ahead of competitors. This strategy aligned with their commitment to developing technology in direct response to customer needs, fostering long-term partnerships. We’re glad to have also met many new potential customers face to face, and expanded our reach into this market.
Contribution to the Philippine Semiconductor and Electronics Industry
The PSECE event played a pivotal role in promoting the growth of the Philippine semiconductor and electronics industry. With electronic exports accounting for a significant portion of the country’s commodity exports, the industry’s role in the Philippine economy was undeniable. The themed plenary sessions at PSECE 2023 addressed critical topics, including next-generation manufacturing, the role of higher education in industry evolution, and strategic policies for economic development.
After our participation in PSECE 2023, we are stood poised to continue Abrel’s legacy of innovation, reliability, and commitment to clients in the Asian market and the industry at large.
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